Visual Style Guide

1 Day

Clean & Corporate

Polished, structured, brand-forward with clear messaging and simple compositions.

Mainline
Visa
Intelcom
Bell

Bold & Graphic

High-contrast, stylized, graphic-heavy, often with a pop-art or collage feel.

MAC
Sifton
Gameloft
Bell
Allens

Creative & Abstract

Expressive, artistic, less literal – more about feeling, symbolism, and visual exploration.

Crowe
First Capital
PWC
Lyackson

People & Community

Human-centered, warm, relational, focused on connection, care, and teamwork.

RiverView
Switzer-Carty
March of Dimes
Silver Star
NHS
Silver Hills

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