Brand Awareness: Essence of Excellence

In this 60-90 minute lunch and learn session, participants engage in a unique team challenge focused on enhancing brand awareness. "Essence of Excellence" challenges teams to create and blend an individual fragrance that represents and defines your brand.

The session begins with our charismatic facilitator setting the scene and energizing teams for the challenge ahead. Participants learn about the significance of brand identity and how signature scents play a vital role in brand recognition. Teams are then placed in the demanding role of professional alchemists, experimenting with exotic extracts to capture the essence of your culture, your values and your brand.

Teams receive a set of tasks to complete, including brainstorming and selecting fragrance notes, blending their unique scents, and creating a brand story that aligns with their fragrance. Each team's creation is designed to capture the essence of their target market and reflect their brand's identity.

After completing the activity, participants engage in a facilitated discussion and debrief session. This allows them to reflect on their brand awareness strategies, share insights on effective branding techniques, and discuss how to apply these skills in their daily work environment. The debrief helps reinforce key lessons learned and encourages participants to continue exploring brand awareness practices.

Join us for this insightful session to learn how to enhance brand awareness, develop creative branding strategies, and have fun blending fragrances together.